HOW MUCH YOU NEED TO EXPECT YOU'LL PAY FOR A GOOD BRAND

Establishes trust. A consistent brand helps Establish belief. Buyers are more likely to return once they identify and can anticipate a brand’s traits. For example, an area bakery that consistently employs large-excellent ingredients and maintains a cozy ambiance will be certain, over time, that locals rely on it for his or her day-to-day bread an